Effie Awards 2011

Date: oktober 2011
Location: Amsterdam
Goal: I like Ideas, Ideas sell!

The undisputed highlight of the 24 Uur van de Reclame (24 Hours of Advertising) are the Effie Awards 2011. The crown jewel within the program, that in 2011 celebrated its 28th edition. Mood Concepts set up a varied program, filled with entertainment at high speed. The presentation was done by a professional Sandra Schuurhof. There was gold for Robijn and her campaign ‘what is beautiful, has to remain beautiful’ from Unilever Benelux and UbachsWisbrun/JWT. Additionally 4 silver and 10 bronze Effies from the (in total) 43 submissions were handed out. Jan Driessen, chairman BvA: “A spectacular show, from the set-up as well as the pace and content, in a remarkable and functional décor. All details, the booklets, the posters, the decoration, the food and beverages. Everything was perfect. We defined this year’s edition the best ’24 hours’ so far!”